Hey there, I'm Derek

I help startups take their products to the next level

I'm a fractional Head of Product, with a focus on taking products from 0 to 1

I work with startups to build world class products

Discover

The hardest question in product is "What do we build next?" I help cut through the noise to bring focus and structure to product decision making. You have the insight, I just work with you to bring order to the chaos.

  • Work with founders to define a clear product vision and strategy

  • Cut through noise to identify real opportunities

  • Validate ideas quickly with lightweight experiments

  • Align product direction with business objectives

Build

Equally important to discovering what to build next, is getting it built well. Whether it's hacking together protoypes with nocode and AI, or working with developers.

  • Rapidly build MVPs and protoypes using nocode and AI tools

  • Create processes and documentation for efficient development

  • Work with developers to ensure alignment

  • Product design for prototyping and alignment

Review

It's easy to constantly build and release new features, but harder to say whether it's working or not. Great products are always in a state of review, reassessing whether features need an uplift, rework, or scrapped entirely.

  • Set up thorough product analytics and tracking

  • Identify what’s working, what’s not, and what to double down on

  • Spot gaps in the user experience and areas for improvement

  • Optimize onboarding, retention, and acquisition strategies

  • “Derek cuts through the noise and brings a structured approach to product that helps us make clear and confident product decisions. He got up to speed incredibly fast and works alongside us to drive real results. Since bringing him on, we move faster, align better, and deliver better product.

    Alan Crabbe

    Alan Crabbe

    Founder @ Frontcover

  • We brought Derek in to help our clients do discovery and prioritisation so we could increase the impact of engineering resources. He completely improved how we do product with structured processes that enabled us to deliver better results, faster. His added value in product strategy, design and startups was a fantastic asset to top it all off.

    Aidan Scott

    Aidan Scott

    Founder @ Resync Digital

Up your product game

Pricing

$6000

AUD/month

Designed to be flexible, and cost effective. Gain access to executive-level product leadership without the cost of a full-time hire.

What's included?
  • 60 hours of strategy work, backed by execution

  • An embedded product leader - 24/7 access to product expertise

  • Pause or cancel anytime

Product Advisory Program

For startups who aren't quite ready for a Fractional Head of Product, but are working on something special. Application required.

What's included?
  • Regular catch ups to unblock and keep your product traction moving

  • No strings attached, just my way of giving back 

Let's start with a free product workshop

There's no better way to test the waters than by diving right in. I'll sit down with you to review your product, over a structured review session. If you find it valuable, then we can have a look at something more long-term.

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Or are you ready to get started?

If you know what you need then let's get the ball rolling.